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Celebrant marketing 101: getting the basics right

Get the basic things right for your celebrancy business marketing and advertising plan

Description

Celebrant marketing 101: getting the basics right (2 hours)

Celebrancy, just like the wedding industry in general, is going through one of the largest periods of market disruption since the introduction of civil celebrants in the early 1970s. Even just 15 years ago people didn’t exactly shop around for a celebrant. Instead, they tended to just pick one that they either knew, knew of, or heard about through a connection in their network.

THOSE DAYS ARE GONE FOREVER.

People now want their wedding to be a true celebration of who they are. This means that the ceremony is now becoming front and centre to the whole day. The ceremony needs to have the right vibe, and the role of the celebrant is pivotal to this.

Therefore, celebrant businesses have now been thrust well and truly into the competitive capitalist marketplace, the same kind of marketplace that every other business must face. The game has changed, expectations have changed and becoming a celebrant that is relevant to the modern marketplace is critical.

This activity will cover the beginnings of setting up a celebrant to run a viable business within this highly competitive marketplace. We will examine the basics of understanding who you are and who your market is, and how you can leverage this knowledge to start to build the kind of celebrant practice you want to run now and into the future.

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